Joe Coffee 12oz Bag - Joe Coffee Company
The Village - Joe Coffee Company
The Village - Joe Coffee Company
Subscribe & Save

The Village

When it comes to producing exceptional coffee, it truly takes a village. Women are a tremendously influential part of the global coffee community, making up 70% of the labor in field work and harvesting—detail-oriented roles which ultimately translate to excellence in the cup. However, women face steep challenges when it comes to equitable access to career growth, land, education, and credit, representing just 20-30% of farm ownership.

The Village is a celebration of women in coffee, composed of seasonally-rotating selections from valued relationships with female producers and cooperatives, aimed at highlighting and addressing this gender gap. According to strong research, investing in women increases the sustainability of coffee everywhere—women are more likely to reinvest their income back into their families, their coffee businesses, and their communities. And when access to decision-making and the global marketplace improves for women farmers, quality improves too.

Currently, The Village features coffee from Angie, Brenda, and Andrea Rubí.

$13.25
$13.25
Save 0
Sold out

  • Free Shipping for orders $65+

Type

Single Origin

Roast 

Light

Origin

Las Vegas, Santa Barbara, Honduras

Producer

Angie, Brenda, and Andrea Rubí

Variety

Parainema

Elevation

1399-1700 MASL

Process

Washed
Angie, Brenda, and Andrea Rubí

Angie, Brenda, and Andrea Rubí

The Village is a celebration of women in coffee, composed of seasonally-rotating coffee from valued relationships with female producers and cooperatives, aimed at highlighting and addressing this gender gap. According to strong research, investing in women increases the sustainability of coffee everywhere. Women are more likely to reinvest their income back into their families, their coffee businesses, and their communities. And when access to decision-making and the global marketplace improves for women farmers, quality improves too.

Finca Ruland 2 is the culmination of two decades of coffee farming heritage for the Rubi-Landaverde family, and it marks the beginning of a new era in the family’s business strategy and agricultural practices.

Alfredo Rubí and Suyapa Landaverde have been operating a conventional coffee farm in Las Vegas, Santa Barbara, Honduras (Fincas Ruland 1) since the 1990s. In 2012, Alfredo and Suyapa visited New York City for the first time on a family trip, with their 3 daughters, Andrea, Brenda, and Angie. Alfredo fell in love with the city and, walking through Bryant Park, vowed that one day their family’s coffee would be available in New York City coffee shops. Alfredo’s capacity as a dreamer has been a motivating factor for the family in cultivating specialty coffee, but that might also be an inherited trait. Andrea, the family member we have the closest relationship with, also dreams of the ways that her work, and the work of her family, can reach beyond their farms.

Meet Erica Zeledón Salazar

Meet Erica Zeledón Salazar

As a product that features seasonally rotating coffees from valued relationships with female producers, we hoped to reflect the diversity of stories and perspectives as well as origins in the label artwork. To do so, we had the privilege of working with the incredible Costa Rica-based illustrator, Erica Zeledón Salazar to bring the concept to life. We were drawn to her use of vibrant colors and texture, as well as how she uses symbolic elements to connect her ideas to the natural world.

We had a chance to speak to Erica about what inspires her work, and specifically the design for The Village.

"Nature has the ability to be a source of constant creation and transmutation—in it, we can find such microscopic elements that are difficult to see with the naked eye, as well as large bodies that make you feel so small—each and every one of them essential and important in the cycles of life. At the end of the day, everything is connected and those connections are what catch my attention completely."